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5 Biggest Obstacles Stopping You from Starting an ECommerce Business

Starting an online business might seem easy, but many beginners face common hurdles. Learn about these obstacles and how to overcome them, so you can confidently start your eCommerce journey.

📌 5 Biggest Obstacles Stopping You from Starting an ECommerce Business (And How to Overcome Them)


✍️ *By Skiff Analytics


🚀 Why Do So Many People Struggle to Start ECommerce?

Starting an online business sounds easy—list a product, get sales, and make money. But for many, getting started feels overwhelming due to fear, lack of knowledge, and confusion about the process.

✔ “What if I choose the wrong product?”
✔ “How do I find reliable suppliers?”
✔ “I don’t know how to handle packaging and shipping!”

If these questions sound familiar, you’re not alone. This article breaks down the 5 biggest roadblocks stopping beginners—and exactly how to overcome them.


🚧 1. “I Don’t Know What to Sell”

One of the biggest fears new sellers have is choosing the wrong product. Many people:

  • Waste time searching for “trending” items that no longer sell well.
  • Pick highly competitive products that are hard to rank in.
  • Guess what might work instead of using data-driven research.

✅ How to Overcome This:

Use a research-based approach—not guesswork.
Study marketplace trends & demand (Shopee, Lazada, Carousell).
Learn how to use data tools (Google Trends, Keyword Research, Sales Data).

📌 In our course, we teach a proven system to find winning products using real data.


🚧 2. “I’m Afraid of Wasting Money”

Many beginners fear losing money on inventory, ads, or bad suppliers. Common worries include:

  • Buying too much stock and getting stuck with unsold items.
  • Paying for ads that don’t bring sales.
  • Getting scammed by suppliers.

✅ How to Overcome This:

Start with low-risk inventory – Test products in small batches.
Avoid relying too much on ads – Learn organic selling techniques first.
Know how to negotiate with suppliers – Never pay full price upfront.

📌 In our training, we teach insider negotiation tactics and cost-saving strategies to lower your risk.


🚧 3. “I Don’t Know Where to Buy My Products”

Many new sellers don’t know where to source products or how to avoid supplier scams. Common problems:

  • Alibaba vs. 1688 – Which one is better?
  • How do I pay suppliers in China? (Many don’t accept bank transfers).
  • Are local suppliers better than overseas?

✅ How to Overcome This:

Use supplier directories & negotiation tactics to find the best deals.
Understand payment methods for China suppliers (Alipay, TT, Payoneer).
Know the difference between OEM, wholesale, and dropshipping.

📌 We provide a step-by-step guide on sourcing & supplier negotiation in our hands-on training.


🚧 4. “I Don’t Know How to Handle Packaging & Shipping”

Beginners often get stuck at fulfillment, unsure how to handle:
✔ Where to buy cheap packaging materials.
✔ How to print shipping labels & set up a thermal printer.
✔ Whether to use courier pickups or drop-off points.

✅ How to Overcome This:

Choose the right packaging for your product type.
Learn how to set up a shipping system (Shopee, Lazada, or own fulfillment).
Use automation tools like thermal printers to streamline order processing.

📌 In our course, we provide a hands-on packaging session where you’ll learn by doing.


🚧 5. “I Don’t Have Time to Start”

Many people delay starting because they think eCommerce is too time-consuming. But in reality:
You don’t need to quit your job to start.
A side hustle can be built in just a few hours per week.
The right system can automate most processes.

✅ How to Overcome This:

✔ Start small and scale – Even just 5-10 orders a week can generate side income.
✔ Learn time-saving hacks like batch processing and scheduled listing.
✔ If you’re unsure, join a structured program for step-by-step guidance.

📌 Our 2-day eCommerce course teaches everything you need to start—even with limited time.


🚀 Final Thoughts: The Best Time to Start Is NOW

Most beginners fail because they overthink instead of taking action. The truth is:
✔ You don’t need to know everything before starting.
✔ You don’t need a lot of money to test a product.
✔ You don’t need to figure it all out alone—help is available.


📌 Ready to Take the Next Step?

✅ Want to learn hands-on instead of just reading theory?
✅ Looking for step-by-step guidance to avoid common beginner mistakes?

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